Incentive on the Isle of Naxos

Where: Naxos (Greece)

Who: L'Oréal/Biotherm Homme

Category: Live communication

Info: A great example for a very successful incentive program is our Naxos trip for L'Oréal/Biotherm. In cooperation with an advertising agency in Düsseldorf, we scouted various water sports locations on behalf of our client, then had the users vote online for the most popular location.

They chose Naxos and kitesurfing. In the next step, users had the opportunity to apply for participation in a one-week trip to Naxos, in a team of 4 or as an individual.

The lucky winners received a first-class trip to Naxos with a wide range of activities, meals and accommodation as well as a personal tour guide.